10 Tips on How I Turned a Decade of Declining Sales Into a 350% Increase in Revenues in Less Than 3 years

10 Tips on How I Turned a Decade of Declining Sales Into a 350% Increase in Revenues in Less Than 3 years

Introduction and bio: Brian Young started painting houses in the summer of 1987 to pay his way through college. From 1991 to 1997, pre-internet boom, things were going great as he was an expert door-to-door cold caller. However in 1997 the internet started to take over his business, which sent Home Painters Toronto into a 15 year tailspin of declining and struggling sales right up until 2011. In September 2011 Brian was cold calling a client who was upset that he had interrupted his dinner. What began with insults ended with Brian being punched in the face! This was the wakeup call that he needed to change the way he marketed his business. Three months later, in January 2012, Brian hired a business coach, got a website, joined Infusionsoft, and went to work bringing Home Painters Toronto into the 21st century. The rest is history! Since then, in just 3 short years, Brian has grown Home Painters Toronto from near extinction into one of the most successful residential and commercial full-service painting companies in the Great Toronto Area. Since 2012 revenue has increased over 350%, and he has expanded his team from a one man army to a staff that included 8 full-time employees and 25 subcontractors, all while reducing his workweek from 80 hours to 65 hours. Brian is relentless in his pursuit of growth and passionate about embracing the power of technology and automation to achieve success. Just recently, Home Painters Toronto received the 2015 Small Business ICON from Infusionsoft. This prestigious award recognizes excellence, perseverance, and the implementation of digital marketing in small businesses. Here are some tips and tricks...
How to Win the Psychology Game of Entrepreneurship

How to Win the Psychology Game of Entrepreneurship

The way I’ve always seen it, entrepreneurship is 90% psychology and 10% tools and techniques. It’s a mind game and mental battle from start to end and never gets easier. This is the #1 obstacle that kills entrepreneurs before they even get into the game, not the resources available to them. I’ve been through 15 years of struggling sales which resulted in a long and painful mental battle. There were dozens and dozens of times I wanted to quit, but didn’t. Pigheaded determination and active faith in myself carried me through even the toughest of times. Eventually I found myself a business coach who revamped my archaic marketing method, which was a real game changer. This lead to increase sales of over 350% in less than 3 years.  But without mental strength, I wouldn’t have even hired the coach and would have been dead in the water before I got even started. How did I get through this long 15 year battle without quitting? Here are the top ways I stayed mentally strong even in the toughest of times: 1) Great Role Models Role models can prove to be inspirational, motivational, and educational, saving you years of trial and error. There are dozens of great role models I’ve used in the past, but everyone’s idea of a role model is different. Some of my top role models include: Inspirational role models like Tony Robbins. Business role models such as Donald Trump and Mark Cuban. Personal role models in my Dad and personal friends. The bottom line is that it’s crucial to have great role models or mentors to go...
How to rank Number 1 organically on Google

How to rank Number 1 organically on Google

I think long term its better to get off of adwords and rank organically.   this is a timely process though and can take anywhere from 2-6 months.   adwords are ok in the meantime. How to rank#1 organically on Google The problem is there is no hard fast rule because google changes things every 2-3 months so what worked 6 months ago doesnt necessarily work now. A) the first thing i recommend is place an ad saying that you are looking for an SEO specialist thats willing to work internally in your business and NOT by monthly commission or charge.  so offer something like $15-20/hour is reasonable or tell them $400-600/week for 30-40 hrs work.  when you interview them make sure they have done this before and ask for some references and website they have done.  if they have worked for another SEO company is a perfect scenario.  then do your research from there. B) for the first 1-2 months have them work in your office and ask for coaching on this.  you don’t need to know exactly what they do but know what they are doing.  this way you at least are getting educated on whats going on.  the chances are they are going to: 1) Up to date Website structure your website so its GG friendly (ie. mobile, and formatted exactly how GG likes to rank website). check out what we did.  www.HomePaintersToronto.com 2) Content is king then they are going to ask you to blog regular based on specific keywords in your industry to give you an example, what we did was we blogged religiously...